This is actually far easier to do than most people imagine. To begin, all you need to have is any system that breaks human traits into basic groups. The analysis we have provided in our little test uses four basic groups.
For instance in our group B, we say this type of person is caring and compassionate. Now we merely need to find a way for others who are like this to see themselves. So we have the statement "I wish others would be a little more:" and then list "Compassionate" as one of the possible answers. People who are B types then tend to check "Compassionate" as the answer to this statement. We give the same type of option for each of the other three types. In this case we offer: Outrageous (type D), Logical (type C), or Productive (type A). Now when a client checks one of these answers that they feel best suits them, you know what type they are.
Of course one question alone won't tell you enough. So you simply create more things for the client to answer, giving them more chances to identify their type. We should mention that all of us have each of these types within us to use, but we rely on one or two main types generally. So while we may get responses that indicate more than one type, the client will have a majority of responses in one or two type areas. It is this percentage that the analysis or "reading" is based on.
So, you simply make a bunch of statements that are left open, and the client must finish the statement revealing his own preferences or "type". Of course if the client could notice a pattern in his own responses, he might change some of his more revealing answers. It is for this reason that the types are staggered or in a different order throughout the possible responses. In other words, if type B responses were always at answer B, the client would likely notice this eventually. But if B type responses are sometimes at answer B, other times at answer A, and still other times at answer letters C or D, then the client doesn't see his or her own pattern.
This is the reason for the "calculations" and the hiding of the obvious. It isn't that people who create such tests really mean to be "deceptive". They don't intend to be "pulling a fast one" on their clients. But in the act of hiding the patterns out of necessity, they unintentionally create the deception we have previously described. We are allowing you to see the inherent deception so that you can create what we call productive illusions. As magical performers we use illusion of course.
Now it is your task to use these illusions in a way that can actually be useful to others. We know that this is often viewed as radical. But we're like that, you know.
Don't misunderstand the word "deception". We are not implying that you are to be dishonest or harmful. Just the opposite. People often hide from themselves. By creating personality tests, you allow people an easier way to peer into the mirror, and reflect on what they see. Many clients find this very useful indeed. In fact a great many businesses and large corporations hire people to create and "administer" such tests. No business person would pay for such a thing, unless they felt it was productive in some way.
Back to the actual creation of such tests: You write out a number of statements or questions in which a client responds. The choices they have as responses indicate one of a number of "types". You then add up which types the client has chosen. The two types the client selects most are the client's two main ways of thinking and behaving in the world.
We come then to the issue of hiding the types and being able to "decipher" the types once the client has responded to the test. Here the possibilities are truly endless. To get you started however, we will detail a few of the ways we know of or have used.
One company places little symbols next to each possible response which symbolizes the type that response reveals. These are covered with a coating like scratch lottery tickets, which the client scratches off after they have responded to the entire test. Then the number of symbols are noted for each type. This information is then transferred to a graph, and the graph is then used to look up everything from overall generalized type information, to detailed analysis. Needless to say the detailed analysis costs you a great deal more money!
The reason for hiding the symbols is so that the client remains unaware of any pattern in their responses, remember. The types are placed at different positions in the questions too. You could just as easily cover the symbols next to each response with a strip of plastic or paper that can be removed from the test once the client has finished. Then tally up the number of each symbols indicated.
Another way is to stagger the types in each question, then have an answer sheet that tells you which symbol relates to which response. This is just like the answer sheet we had you use in our little test. This is easy to create, and the answer sheet can be given away to the client. You keep the all important questions of course. Your types and your answer sheet could be made up of symbols instead of letters. Then simply circle the symbol that relates to each response. This makes it simple for the client (and you!) to see which types the client has indicated most. Many on-line tests run on this simple answer sheet idea. The answer sheet in this case is simply a computer program that is never seen. All the client gets back is the level they scored in each type. Then the client looks up their scores, or their major two types, in the descriptions offered on the web site.
You might use a graph. This graph could have the types listed at the top of it. In our example test, we would use types A, B, C, and D. There would be a line running vertically for each of the types. At the side of the graph would be numbers from 0 through 15 (whatever number of questions you use in your test).
After adding up the number of responses of each type, you would plot these on your graph. If the client had five D responses, you would go to the D line on the graph and put a dot at the number five. Then do this for each of the other types. Then simply "connect the dots". This looks very "scientific". Of course all the graph is really showing is that the client is primarily one or two types.
Another way of displaying the client's answers back to him might be an "intensity" scale: High, medium or low intensity of each type - based on the number of responses that indicate each type. For example: "You are high in D and B personalities, with a fair amount (medium) of C and virtually no A aspects. This tells us that you're the kind of person that...", and you read off the D and B types. If they say something isn't quite true, it may be because of their medium C influences.
A simpler method is to write into the descriptions things such as "High scorers in this type tend to be X. while low scorers generally are Y (the opposite)". Create the descriptions so that each type indicates it's patterns (high score) and the opposite of it's patterns (low score). The test answer options might then be "agree, disagree, don't know". In this case, "agree" responses indicate the type, "disagree" responses indicate the opposite type, and we just ignore the "don't know" answers. Or the "don't know" answers might indicate one of the other two types! This latter idea would need to be checked against responses to the other two types. You can get as simple or complex as you choose.
To make for more detailed responses, and even more accuracy, you could break the descriptions out as follows: A, B, C, D then AB, AC, AD, BA, BC, BD, CA, CB, CD, and DA, DB, DC. This of course is simply the first and second main types the client has indicated. Of course the "two type" description headings provide for more "detailed, less generalized" analysis. You could of course offer even greater in-depth analysis by having headings ABC, ABD, and so forth, using three type categories. Go further still and offer the mixture of four type categories and their possible orders. The first letter represents the clients main type, the second their secondary type, the third letter their third most indicated response, etc.
Many of the most costly systems use these detailed breakouts. That's because they are more accurate. You are feeding back more of the information in their correct proportions to the client this way. You can even go so far as to have a graph or descriptions based on how the client answers each and every question. A few systems do essentially this. In such cases the tests are amazingly dead on, because they are literally telling the client specifically what the client has told the test.
There are a million ways to hide from the client what is actually taking place. Remember you have a legitimate reason for doing this anyway.
An equally important aspect to all of this "type testing" is within the descriptions themselves. Any answer you get can be turned into multiple "insights". For instance, the client may have indicated that they tend to be "factual". The description might say "You tend to analyze things and do not merely believe ideas without real investigation. You are quite pragmatic and thorough in thought. You may feel annoyed by people you feel offer opinions without 'backing them up'. You have little time for vague discussions that lack any solid foundation. You like to consider things as they are, not as you "wish" they would be. Some people say you are too stubborn, but you simply are refusing to go on a tangent without good cause. You have an aptitude for planning and structuring, which would make you a good architect, business leader or city planner - if you could come out of your shell for a while."
You get the idea. Retelling the same story over and over again in different ways is important. Basic practical generalities in varied situations, based on what they have told you, are the rule. The use of a thesaurus is fundamental to creating any "analysis" and type descriptions.
Most tests have disclaimers similar to one another. Their longer more involved (and more expensive tests) are more accurate. A short and free test can only give you "basic knowledge and certain generalizations". If a client thinks the test too general, they should be reminded that more detailed tests are "available" - usually at a cost of course. If not a cost of more money, then certainly a cost of more time. Obviously you will see why this is the case, and why such lengthy analysis is more specific.
Many of these type of tests mention that they are meant to give you an "overview" of your personality and basic tendencies. Note the words "basic" and "tendencies". Many euphemisms are often used to say to the client that the test isn't necessarily precise or accurate. But their advertising often suggests the opposite. Again, these people don't MEAN to be "deceptive". It's just part of the standard language they have been taught to use. They are usually meaning to be honest and more precise by using such phrasing. As magical entertainers however, we view this phrasing as a powerful tool.
Know too that such tests are out of necessity, limiting. No person is completely one type or another all of the time. These tests tend to put people into boxes, and most of us don't stay in our boxes. But the fact that you can accurately show a client's general tendencies is entertaining and often informative.
The statements or questions you use will need to be thought about carefully. Some things are less likely for a client to know about themselves, or wish to admit. We took some real risks in our little test. But we did this so you would have a complete pattern of options and ways to "ask". If something didn't work for you in our little test, think about why that is and how you might do this better. Learn from our example - that's why it is here.
With a bit of thought on your part, you will see are all your own. Some people get paid quite a you can do it all by yourself!
how easy it is to create personality tests that bit of money to produce such things. Now
In Wonder Words Volume II, Kenton speaks about the four types as he often uses them, and how this applies to performances, spectator selection, and so forth. Of course any type descriptions are also very applicable to readings and personality tests. Just being aware of these four types can allow you to get great insights about people rather quickly, just by simple observation or conversation. In Wonder Words, Kenton describes these types as "suits of cards" for easy application. So as not to confuse these with the playing card reading material, we have renamed these types simply A, B, C and D. A stands for Aggressive. B stands for Benevolent. C stands for Controlled, and D stands for Distracting.
A: Daring, forceful, decisive, adventurous,risk" taker, competitive, leader, results oriented, aggressive, can be blunt, stubborn, impatient - especially with others, demanding and bullying. Fear of being a failure. Fear of being taken advantage of. They relax by being physically active. This type needs direct answers, challenges and choices. In making decisions this type wants results - regardless of facts. They tend to view money as a way to have power. When pressured they become aggressive, demanding and dictatorial. In communicating with others they like to be the ones who talk and have others listen. They want direct "bottom line" communication.
B: Easy going, relaxed attitude, loyal, cooperative, accommodating, non-combative, feeling oriented, romantic, calming influence, too accommodating for their own good, often too passive, are usually indecisive, base their actions and opinions on reactions from others. Fear of lack of acceptance. Fear of loss of stability. They often relax by having time to do "nothing". This type needs security, time to adjust to change, and no conflicts. In making decisions, they tend to trust other people's input. They see money as a way of showing love. When pressured these types generally comply, give in or at least tolerate. In communication with others they are empathetic and good listeners. They like communication when it is equally shared back and forth.
C: Analytical, controlled, measured responses, accurate, literal, precise, diplomatic, high standards, high values, wants facts, quality oriented, perfectionist, can be too critical of themselves and others, can be overly sensitive to criticism from others. Fear of being vulnerable. Fear of criticism of their work. They can relax by having private time to think and ponder. They need personal support, time to do quality work, and no surprises. In decisions they want a lot of information. These types tend to be reluctant until they have "all the facts" to analyze. They see money as a way to insure security. When pressured, they tend to "stay in their head" and plan, imagine possible strategies, ignore the problem or attempt to avoid the problem entirely. In communication they love to provide loads of details and are generally very diplomatic.
D: Fun loving, enthusiastic, impulsive, needs people, disorganized, rebellious, wanderer, dreamer, outrageous, attention oriented, can be unrealistic, scattered in thought, can distract others but also easily distracted themselves - sometimes by themselves. Hard to stay focused or "on track". Fear of isolation. Fear of loss of social approval. They relax by having social time with others. This type yearns for recognition, social activity and freedom - especially from details. They often view money as freedom. When pressured, these types usually attack - but in private, behind closed doors. In communicating with others this type tends to be persuasive, inspiring, and often quite positive.
Some of the most fascinating ideas in "personality testing" are the so-called "art tests". These tests rely on people's preference to shape, symbol and color as a way of determining personality styles. What's so great about these tests is that they are far less obvious about asking any revealing questions of their clients.
The following is such a test that Kenton devised based on popular art tests. If at all possible, get a deck of cards out to do this. Seeing the cards in your mind is not the same as looking directly at the cards themselves. Results may vary widely without actually looking at the nine cards involved.
Remove the following cards from the deck: 4D, 10D, AC, AH, 3S, QH, QD, 4C, and the Joker (preferably NOT a "guarantee" Joker).
Turn these nine cards face up. Look at them one at a time, spread them out on a table if you wish. Do NOT "fan" or "spread" the cards - it's important that you see each face completely as you look at each card. Forget for now any prejudice you may have about certain cards. Just look over the cards and select three cards that are your favorites right now.
How can you tell if they are your favorites? Simply pick out three cards that just "look good" or "feel good" to you for whatever reason. Your choices today may be different than at some other time. You can always play the game again later if you wish.
If you are having trouble choosing all three, then spread them out or rearrange them so that you can look at them again from a fresh perspective. Once you have chosen the three cards that you feel most drawn to for now, go to the answer section and see what these cards reveal about YOU.
Go with the cards you that feel right or best to you, then go on reading. We want you to experience this little test for yourself, before you understand it's workings. Don't peek ahead of time at the answers. Really test this out for yourself.
Now that you have selected your three cards, read the following descriptions concerning your personality based on these three cards. For sake of clarity (and to simulate real life situations) read only about what these three cards reveal for now. You can read the other descriptions later on, but we don't want you to get confused about your actual results. Okay, read on!
Key words for this card: Inner-directed, Sensitive, Contemplative. You come to terms with yourself and your environment more often, and more completely, than most people. You despise shallowness. You'd rather be alone than have to endure small talk. Your relationships with your friends are quite solid, and this adds the inner serenity and rapport you require. You do not mind being alone for extended periods of time, and you can easily entertain yourself.
Key words for this card are: Unconstrained, Unconventional, Unhampered. You demand freedom and an independent way of life. You need to determine your own direction. You have an artistic leaning in your work or leisure activities. Your urge for liberation sometimes causes you to do exactly the opposite of what is anticipated. Your lifestyle is extremely individualistic. You would never narrowly mimic what is the current trend. You seek to live according to your own ideas and convictions, even if this means swimming completely up stream.
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