Foreword (Juan Tamariz)

Introduction: Showmanship As Technique

prologue: A Little Theory

1. Magic as Mystery

Memorable Magic

The Magical Experience

The Challenge Attitude

The Puzzle Mentality

The Illusion of Impossibility

2. Reaching the Emotions

Intellectual vs. Emotional Belief

3. Narrative Art

Part One: The Effect

Chapter One: Clarity

The Goal of Clarity


Easing the Audience's Burden

Clarifying Techniques

Chapter Two: Conviction

1. The Dynamics of Conviction -

The Expository Phase

Degrees of Conviction

Emotional Memory

Deteriorating Conviction

2. Conditions

Identifying Important Conditions

The Must-Believe Test

The No-Contact Condition *

Dramatizing Conditions

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