Sometimes, the context of the pattern you're running allows you to be a little more direct. Sometimes, for example, I'll explain to a woman a little bit about what I do, and I'll use that opportunity to demonstrate (and install: remember there's no difference between description and directing, when it's done correctly?) anchoring on her. Keep in mind that I've started out talking to her about other things to peak her curiosity and that I don't start by demonstrating anchoring ... that's too intense and too intrusive to start. (Remember the idea of a cake recipe ... everything in the right order?) Keeping that in mind, you'd do something like this:
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To do this successfully you need to build a clear path of action by using tools if necessary. These tools would be facts, evidence and stories which you know they can relate to. Plus you always want to have their best interests at heart, in other words, you know what is good for them