Presentation

The important thing is presentation. Any really great Magician will tell you that it isn't so much what you do as how you do it. You may have $50,000 worth of magical apparatus and be a failure financially as a Magician. Then again you may have a few dollars' worth of paraphernalia and be a HUGE SUCCESS, financially and every other way.

Remember, an effect is only as good as its presentation. That is why I lay such stress on the Scientific aspect of Magic --on the Principles, the Psychology, Showmanship. While the actual trick is important, the little things that put it over are just as important. The trick is as nothing without the proper Presentation. Take an elaborate illusion—present it in a slipshod, uninteresting manner -- and you make it ridiculous. But inversely, take the simplest impromptu trick -- present it with finished Showmanship -- and you make of it a classic.

I want you to realize the close connection between Psychology and Magic. The more you study Psychology, the better will your Magic be. The discussions which I have given you on it are invaluable to you. Give them a great deal of thought. Not only will this study make you a better performer, but it will also make you a bigger public attraction. Study the reactions and impressions of your audience. Study the things that make them talk about you afterward. Study the creating of interest in them. Your reward will be packed houses when you play. Managers will come to know you as a big "box office attraction." And, of course, with this will come real money.

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