Mailing Cards

The mailing card is used to keep the magician in touch with his prospect or is given to the organization booking the magician to send out to those who might be interested in seeing the performance.

At the left is a card sent out by Gus Johnson of St. Louis at Christmas to his customers and friends so as to keep himself before them. People like to keep a card like this as it is different from the ordinary run of Christmas cards. The cartoon was printed on a blank playing card. The regular card back is on the other side.

You, too, can profit by having a neat card to send out at Christmas.

Plate 8, page 13, shows three mailing cards. The first is that of Mysterious Smith.

The card is in reality a photographic copy of a placard he had made with hand lettering and arrangement of photos. These photographic copies can be made in large numbers if desired. It is a very interesting card and suggests a mighty interesting spectacular performance. Smith has learned that the spectacular and apparent dangerous feats are big box office attractions.

The other two cards are from Germany, and used by Chevalier Ernest Thorn in his publicity. Thorn was a great believer in good publicity and high grade art work. His pictures and posters are truly becoming of a master.

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