Publicity is always waiting to serve enterprising magi. The picture Inside of Otis Manning is a super exkmple of spontaneous press perversity. And to get a three column picture on the front page of any city daily calls for an unusual news angle or idea of a different sort. I haven't his permission to print the secret of the stunt as pictured, but for a stamped and addressed envelope I'll pass on the 'mysterious how1 of the illusion . I know I have his sanction to reveal it to those genuinely Interested in publicity angles. The clipping displayed here mentions a production

Recommended. Otis Manning, the magician mod; the Kin-Wa-Low club. There's a chap with good I looks, an engaging personality, a suave line of chatter and ¡1 plenty of ability who is going to go places. Get him toi flehow you his production of ice cream cones and his rl«v«r

I card

■d bit anent the career of Lindbergh ii,p. johnSo: mUlLlgre glim!Htf«t» Jf6lh the Uriole Terrace in Detroit!

¿'(ft «nt«i4ain.r in nnftn im.-*J»A mtm of ice cream cones. The effect must have hit the Toledo columnist well enough to receive honorable mention and although I dislike advance notices, I'll be pleased to present the complete detallp to Jinx readers next month. I couldn't talk fast enough to secure permission for the Lindbergh bit but you can see that I'm trying to get tricks for you that are practical and which attract attention.

Gene Gordon, that amiable Piff-Paff-Poofer Pooh-Bah eased into town the other day with his traveling school show, and made me feel very unnecessary with his »think of a card' variations. I'll have to leave, because Gen® proved to the natives that a card doesn't have to be picked out to be found. He also gave me a nice idea to pass on in regards to lobby photos and displays. Paint the magician's eyes with luminoua paint. After dark and when lobby lights are out, passersby will get a thrill or chill from a pair of eyes watching them. With street lights ftven a block away, the paint will pick up enough to keep the eyes 'lighted' all night.

Perhaps I'll be laughed at for this but it's absolutely true sjid the person using it mnux» by it as a good thing. This stage mindreader does a crystal act and stolen questions are sent out to him from backstage in several different ways during the routine. The assistant back there is a handwriting expertI And with each question are notes about the writerl By the time this mentalist is through with a question he has worked in little personal details about the questioner and in regards to their characteristics and personality. What's more, he's studying it very avidly HUwelf so he can quit stage work and devote his time entirely to private readings with this angle. Nice?

Business cards are valuable to magicians, not alone in the usual way, but for tricks where something is written dcwn. Whenever you do something where you write, use a business card rather than a blank card or paper. Many people pocket these writings and keep them. Why not give them something so they can definitely remember YOU and not just think about 'a fellow who did a wonderful trick?'

Speaking of business cards, a most novel idea is being used by Andrew Brennan, of Ardmore, Pa. The picture of a magician is on the card and from a hat, a green ball has been produced. As you look at the card, the ball changes Instantly from green to a bright red. It's a simple.thing in mechanism but great in novelty, and one who gets one of these cards won't throw it away, but will show it around constantly.

Letter at hand and duly filedl! ---"The Burling Hull controversy afforded (Why the past tenset Bd.) several good laughs. I think I hold a record of some sort, as my first, only, and probably last order from the famous Hull establishment (for sixty cents worth, of turban cloth, June 4, 1955, has not yet been received!"—- (I'm sorry, brother magus, but it is just one of those things. It is very likely he has had to cable the warehouse in India to catch a Hindu. Ed.)

Exposers given the 'silent treatment' would feel it more than the constant but subdued rebuking they do get. Try and count the number of exposes in the past ten years. Then count the expulsions from societies for exposing. We grant that all exposers are not members, but it doesn't seem to make a bit of difference when they are. In the first, place, magicians talk about organization, but their fundamental interest in magio is tricks. Ninety-nine out of every hundred members are business men who play with magic for a hobby only. They are ever eager to learn new tricks for their family, friends and local club. These men keep commercial magic alive. Without them the societies and every magical journal would curl up in the well known manner and die. These same men, however, are sadly negligent when it comes to keeping magical societies within definite bounds. Imagine for yourself a director in any large company, or a lawyer in a firm. How long would they last if they started divulging even the smallest details of their business? And when the board or partners sat in judgement, do

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you think for a minute they would accept the excuse that, 'I just explained some of the little things, but not the big deals.1? Hot by a damned sight. They just turn their thumbs down, and the bum is out. Their premise is that if one will let out little tilings, sooner or later he'll let out more important facts. All of which is a long prelude to my point. The 'silent treatment' is simply a matter of ignoring and ostracizing the person in question. Four or five years ago I was at a meeting where a well known member was to be on the carpet for exposes. Everyone present knew the charges and was waxing indignant with great gusto. In walked the 'traitor to the cause' and the scene changed. An excellent card man, he immediately was surrounded with, "What's new? That's a good one. Here's a cute angle. So that again. How do you like this Idea?" From a louse to a lion the distance was but a card trick, and the Interval only the duration of a pass.

On the other hand, suppose he had been greeted civilly but Ignored otherwise? "Suppose no one paid any attention to his tricks but just ambled away? And when he would wander in to various haunts and lairs of magicians, suppose he was made to feel that a cake of ice was on the table? Suppose that he found out very quickly, that although he was spoken to and still remained a member, (this last isn't logical but at the moment I'm thinking of the personal angle),bide to gab-fests were ceasing and that magicians as a whole were getting too busy otherwise to see him? Wouldn't It hurt way down deep more than a pounding of the table, arguments as to ethics, excuses too flimsy to exist except in the shadow of a floating lady, and committee pleadings which invariably culminate in a trick-fest? Would it hurt'magicians to forego a few tricks (card tricks are a dime a dozen anyway — good ones 25 cents a month) for that inner satisfaction of knowing the exposer was on a 'mental spot1 with no chanoe of excuse or argument} and that he could be only regretting the move which was the cause of this magi-social taboo?

Socities of magicians will never stop exposing and you can paste that in your hank box right now. Editors (unless sincere magic followers) will never stop printing exposes as long as they consider it of Interest to their readers and a magician himself furnishes the data. Amateurs, and they are the life blood of societies and journals, will always bask in the limelight of professionals, be proud to know them and fete them, and this, regardless of whether the professional be an exposer or not. A loud clatter of indignance was started when Eddie Cantor advertised over the radio a book of magic for a box top and started the Eddie Cantor Magic Club. But when the curtain went up on the Heckscher Theatre show in New York this year, Mr. Cantor received more applause than any other act on an excellent bill, not because he was sinoerely interested in magic as we love it, hut because he was a luminary, who rushed in and out to make an appearance in behalf of his radio sponsors. I wonder if the S.A.M. thinks they can get him to do that again next year when he is working for another company that doesn't give away magic books and tricks for a tin can label? And I wonder if the S.A.M. couldn't have secured nationwide publicity of the better sort, had they politely and regretfully refused his offer of services (or did the society request him?) on the grounds that the members as a whole were not in sympathy with one who was not in sympathy with their ethical and expose rules? (Members: Read Rules' 1,2,9,10 as printed by the Expose Committee)

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