The marketing plan, unlike the business plan we have been discussing, focuses on the customers. Your marketing plan will include specific numbers of potential clients, facts about your shows, and among other things, objectives based on your goals. It is both numerical and strategic. It is your plan of action—what you will sell, to whom you will sell it and how often, at what price, and how you will get your shows and products to the buyer. Here are the three steps to a simple yet effective plan you can create.
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