Influence - The Psychology of Persuasion - Robert Cialdini - This may be one of the most important books you can read related to selling. It offers incredible insight on how persuasion works. You will apply these concepts to your business and increase the response to your marketing, obtain more sales and build customer loyalty.
The Tipping Point - Malcom Gladwell - Fun to read and will help you understand persuasion as it applies to marketing.
Earning What You're Worth? The Psychology of Sales Reluctance -Dudley and Goodson This book will be good for you if you tend to avoid selling and marketing activities. Outlines both the causes and cures for sales reluctance in a most compelling manner. Very insightful.
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