Million Dollar Consulting - Alan Weiss - If you do consulting, you will immediately give yourself a raise as soon as you finish this book.

Money Talks - Alan Weiss - This book focuses on making money as a speaker. Great insight and practical useful tips you will use right away.

Cash Copy - Jeffrey Lant - An incredible book that will teach you to write copy that gets attention and generates sales.

Tested Advertising Methods - John Caples - A classics of advertising. Along with How to Make Your Advertising Make Money (a later book which is very similar), Caples lays out the principles and techniques of what it takes to get people to respond to advertising. Just the chapter on headlines alone (30 pages long!) is worth the price of the book.

How to Write a Good Advertisement - Victor O. Schwab - Another classic book on advertising and copywriting with gems of marketing wisdom throughout.

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