Getting Business to Come to You - Edwards, Edwards & Clampitt Douglas - 686 pages of exceptional, detailed information on every aspect of marketing.
Other excellent books include:
Secrets of Self Employment and Teaming Up.
1001 Ways to Market Your Service - Rick Crandall - Another encyclopedia of small business marketing ideas. Fantastic.
Marketing Your Services - for people who HATE to sell - Rick Crandall There is something in this book for every small business marketer. Other good marketing books are:
Marketing for People Not in Marketing-Celebrate Marketing Celebrate Selling
Guerrilla Marketing - Jay Conrad Levinson - This is his original book, where he emphasizes low-cost, close-to-the customer tactics for getting attention and getting sales. His other books are also highly regarded and include:
GM Attack, GM Weapons, GM Excellence, The GM Handbook, Guerrilla Trade Show Selling, Guerrilla Marketing Online , Guerrilla Selling,
GM for the Home-Based Businesses GM Online Weapons GM with Technology
301 Do-It-Yourself Marketing Ideas - Sam Decker - Innovative and under priced.
101 Ways to Promote Yourself - Raleigh Pinskey - Another inexpensive book with tons of good, solid ideas on marketing for small businesses. Well organized with resources listed after each technique for more in-depth information.
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