Keep It Slogan Simple.
"Keep It^UAGAN Simple". It seems the human mind just isn't capable of remembering complex details vividly over time. If we ever hope to make it to long-term memory, we have to be as simple as a slogan. Say it in a sentence, and you stand a great chance of being remembered. The coin in the bottle. The pencil through the coin. The card on the ceiling. The floating bill. The bill in lemon. Make it easy, give them a handle.
A memory class I took once explained that memories can be recalled more easily if they are effects, catch phrases into your performance, and select slogan simple effects. Taking advantage of legitimate memory techniques might skew the odds ever so slightly in our favor.
The advertising field is full of examples of slogans remembered for decades, and I'm convinced our goals are just as noble as theirs. So, as you look for something new to add to your repertoire, "KeepH SloganSimple".
In unfolding these eight principles, you now have the fundamentals of my performing style, along with the origin of its awakening. But I must confess to a secret hidden agenda of my own. I've also intended to create such a large and appetizing carrot, that others will also want to embrace it. Because if that happens, other principles may come to light in a soul that is willing to share.
Finally, if you like approaches to magic that are similar to the ones I have expressed here, then you might also enjoy the "Good Trick, Bad Trick Theory," from a manuscript called, THEORIES, by Jamy Ian Swiss. Magicians seldom have approached these topics with "lists" in mind. I came up with eight principles, while Jamy came up with five, yet it is interesting that we only overlap on just two of the basics.
So, one for the record, my:
EIGHT PRINCIPLES FOR
MAKING MAGIC MEMORABLE
PRINCIPLE NUMBER ONE: Involve them.
PRINCIPLE NUMBER TWO: Emotionally hook the audience.
PRINCIPLE NUMBER THREE:
Freeze the effect permanently at its moment of impact.
PRINCIPLE NUMBER FOUR:
Borrow objects, alter them magically, then return them in their permanently altered state.
PRINCIPLE NUMBER FIVE:
Create moments that are clearly unplanned or unpredictable. Moments that come from outside the cookie cutter. Experiences that convey Us and Now.
PRINCIPLE NUMBER SIX:
Dai advice, about finding one and doing it so well that whenever anyone else does that effect, people will always say, "Yeah, butyoushouldseeso-and-sodothat."
PRINCIPLE NUMBER SEVEN:
Do either of two things: 1) Display mind-boggling skill, or; 2) Display effects that go BEYOND what any learned skill should be able to accomplish.
PRINCIPLE NUMBER EIGHT: Keep It SLOGAN Simple.
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Magick is the art and practice of moving natural energies to effect needed or wanted change. Magick is natural, there is absolutely nothing supernatural about it. What is taught here are various techniques of magick for beginners. Magick is natural and simple and the techniques to develop abilities should be simple and natural as well. What is taught on this site is not only the basics of magick, but the basics of many things.