Sufficient plots have been given to illustrate what makes a good publicity stunt and all that remains now is to summarise all that we have studied, so that we get the bare essential of that which is needed for good publicity. Here they are:—

(1) First have a good product to sell; have a good act.

(2) Organise Personal Publicity; keep it in good taste.

(3) Attract attention, create mass interest and arouse curiosity.

(5) Whilst you remain in showbusiness you need publicity. Keep it up.

(6) Don't take unnecessary chances—they are not worth it.

(7) A Personal gimmick is worth a ton of printed matter.

(8) Learn to commercialise your publicity and not to waste it.

(9) Be dramatic and grossly exaggerate any trick you do.

(10) Be as good as your publicity says you are!

The Art Of Cold Reading

The Art Of Cold Reading

Today I'm going to teach you a fundamental Mentalism technique known as 'cold reading'. Cold reading is a technique employed by mentalists and charlatans and by charlatan I refer to psychics, mediums, fortune tellers or anyone that claims false abilities that is used to give the illusion that the person has some form of super natural power.

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