The idea behind this is to have the viewers stare into your eyes as you face the camera or to stare into a close up photo of your eyes in the case of media publications as they concentrate on what they wish to achieve and say it out loud three times.
For example this could like the Orange Dot be made newsworthy by linking it in to getting people to try and make their team, side or player win the event.
However you could also use it at such times as National No Smoking Day by telling them to look into your eyes and say loudly and clearly three times "I AM A CONFIDENT, HAPPY, CALM & RELAXED HELATHY NON SMOKER!"
Those people who would have naturally stopped via will power alone will later attribute their success to the fact they stared into your eyes and this could lead to future media coverage as on air or in the article you tell them:
"Those people who have now after looking into my eyes lost all desire for Tobacco or Cigarettes and feel they will now continue to be the confident, happy, calm & relaxed non smoker that they have now become, please contact us on (their number)"
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