Moods: Unpleasant, exciting, hostile, cheerful, joyful, jovial.

Symbolic Meaningss: Superficial glamor, sun, light, wisdom, royalty (China), age (Greece), prostitution (Italy), famine (Egypt).

Media. Motion pictures such as Yellow Submarine (1968) and Yellowbeard (1983) feature fanciful and light-hearted meanings of yellowness.

Visibility. Yellow is a high-visiblity hue. Black on yellow, the highest contrast known, is used on U.S. cautionary road signs. And, as a color engineer noted, ". . . Yellow Cabs are not as common as one may think. They simply stand out among other automobiles" (Vargas 1986:143).

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