Product Speak Why Consumer Goods are so Chatty

Products and the Decade of the Brain

Products are material objects deliberately fabricated for mass consumption and use How Darwin's decorations shape our material culture Like gestures, products have a great deal to "say" Products call to us through colors, textures, aromas, tastes, and sounds We handle millions of products in a lifetime By age five, the typical American child has owned 250 toys How product selection creates ever more fluent and fascinating consumer goods

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