How to Read a Product From Blatant Message to Hidden

• Semiotics of products: signs, signals, and cues

• The nonverbal psychology of the 20,000-to-30,000 everyday artifacts in our lives

• Why products have more to say than natural objects, such as twigs and stones

• How product selection is shaped, intensified, and sped by media amd reptilian isopraxism

• Why images of human beings gulping soft drinks reached 120 million viewers

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