Evolution of Products Oldowan Chopper to Automobile Stripe

• Neurology and physiology of product cues

• Consumer products are fabricated by humankind

• Product selection parallels the biological process of natural selection

• Why product evolution is three times faster than biological evolution

• Messaging features (e.g., Levis® red tags) stand out against functional elements of design

• From jeans to pyramids, interstate highways, and the Great Wall of China

• Why we covet products—the neurology of object fancy

• Why only the most expressive products survive

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