Case Studies Adding Nonverbal Punch to Vinyl Foods Fabric and Steel

• Seven principles of nonverbal perception and appeal

• A Superball® engages multiple knowledge areas of our brain

• Silly Putty® appeals to protopathic touch

• A Big Mac® engages the amygdala of our emotional brain

• Neckties conceal our throats and help us stand taller

• Vehicular stripes create illusions of speed

• Vehicular grilles add primate personality and "attitude"

Copyright © 1998 - 2002 (David B. Givens/Center for Nonverbal Studies) Detail of photo by Walter Sanders (Copyright 1956 by Walter Sanders)

PRODUCT SELECTION AND THE EVOLUTION OF CONSUMER GOODS

Presented by David B. Givens (Center for Nonverbal Studies)

American Anthropological Association, Chicago Hilton & Towers Hotel, Thursday, November 18, 1999, in Private Dining Room 2, 3rd floor.

Session

TIME ON THEIR CLOCK: ANTHROPOLOGY IN, ABOUT AND FOR BUSINESSES

Organizer: Ken C Erickson. Chair: P L Sunderland, Ken C Erickson. Papers: P L Sunderland, David B Givens, Marietta L Baba, Gerald Mars and Valerie Mars, Michael Hitchcock, Alain Robichaud and Susan Gzesh. Discussant: Jean-Francois Chanlat

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