• Like primary colors, the basic bitter, salty, sour, and sweet tastes of fast-food coffee, fries, pickles, and soda make brash rather than subtle statements
• Subtleties of cabernet, truffles, and haute cuisine processed in higher brain centers, capable of culinary learning
• Primary tastes of fast food handled subcortically
• And in a buried part of cerebral cortex, the insula, which is linked to the amygdala and the emotional limbic system
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