[slide 10c Case 3 Decoding the message

Neurology:

• Like primary colors, the basic bitter, salty, sour, and sweet tastes of fast-food coffee, fries, pickles, and soda make brash rather than subtle statements

• Subtleties of cabernet, truffles, and haute cuisine processed in higher brain centers, capable of culinary learning

• Primary tastes of fast food handled subcortically

• And in a buried part of cerebral cortex, the insula, which is linked to the amygdala and the emotional limbic system

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