Mailing List Products Catalog
It is said Every man is worthy of his hire and if we go so far as to say that it is simply preposterous to offer such valuable secrets as De Koltd's Wonderful Card Rising Trick, as explained in our last issue, for the small sum of sixpence (price of single copy) we feel sure that our views will be those of the majority of our readers. There are jealous people in every age, but jealousy is born of incompetence, indolence, and a superior knowledge of other people's business. There is a subscriber to Magic, actually an annual subscriber who writes us annonymous letters, (does not possess the competence to sign his name, nor, for that matter, to disguise his handwriting) depreciating the value of Magic in the most abusive language but he is an annual subscriber (and will doubtless remain one) which, together with his amusing letters, affords us the utmost satisfaction. We have always treated his letters with absolute contempt (time is a valuable asset here) but will here advise him on the...
The next logical question is, who do you send your letters to The answer lies in mailing lists, however this is an area where if you are not careful, you can end up spending lots of money without results, so we'll review some of the points you need to know. You may wish to employ someone to 'build' a mailing list for you You may wish to employ someone to 'build' a mailing list for you
We are now making efforts to increase the number of Annual Subscribers. We are receiving many new subscriptions for our list, but by November the 1st next we want 1,000 new subscribers, and we can only obtain these subscribers by the co-operation of the Magic, family. Many of you write to me that you are pleased with Magic one writes I consider ' Magic ' the only bona fide paper in the world of any benefit to conjurers another one Evidently 'Magic' is the only conjurer's journal in the world that is edited with a free hand, and I thank you all for your kindly words. Now, I want you to tell your neighbour and suggest to him that he send his name for our annual subscription list. Friends Will you do this Do not think that everybody else will do this and that it will not be necessary for you to think about it, but please act, and in return for such help we promise to gi e you on the first of each month a 16 page Magic, i.e., to run the paper
As a subscriber to Magic you are entitled to have the secret of ANY one conjuring trick explained in each volume simply for the asking. Surely this is better than paying a big price for the secret and doing without Magic, - which can be relied upon to acquaint you with many other equally valuable secrets. At the risk of offending some Great, King, or Emperor,'' or the trio for that matter, we will not withhold any secret that we believe will interest and profit our readers. We could not be tied up in such a ridiculous fashion as, apparently, are our contemporaries abroad. We believe that explanations of tricks are more interesting than seven pages of advertisements out of twelve pages, and the remaining columns containing only letters and pars of a personal nature.
You can make money by providing both products and services on the Internet. The key to being successful at this is very simple. Build your own qualified, opt-in subscriber list. Subscribe to what Your electronic newsletter of course. Your web site visitors will provide their information and permission to include them in your mailing list. You get this by offering an e-zine (newsletter), special report, ebook, or something worthwhile in exchange. To keep them willing and interested in staying on your list, you continually provide them with valuable information that they can use or will enjoy.
The response you receive on an endorsed mailing often dwarfs the response to lists you rent from commercial mailing list brokers by a factor of 2 to 6 times. Publish a newsletter quarterly, every other month or even monthly. Keep it simple. Front and back of one or two 8 x 11 sheets is fine. Fill it with interesting, problem-solving articles and show readers how to get the end results and benefits they want. Do NOT make the newsletter an extended advertisement for your products and services. Instead, with each issue mail a sales letter or flyer on a different color paper from the newsletter about a special offer for subscribers only on one of your products or services. Tell new customers about the free newsletter and ask if they know anyone you should put on the mailing list. Get names, addresses and phone numbers. Mail a sample issue to each person with a cover letter (or a brief note on a yellow sticky) signed by the referring person. Next, call and ask if they'd like to continue...
And it contains the first list of subscribers. Sardina and I head that list with a modest dona non of a thousand francs each. Cl ment de Lion (the original billiard ball manipulator), Dr. Dhotel, Robelly, Jean Valton, Mayette (the dealer) and other well-known magicians have already contributed to the fund.
Well, I was going to address this issue after the NYT article hit this weekend, but it seems like Minger has beat me to the punch. For those of you who don't know, Minger is the head of the DC Lair. Unlike some of the other lairs out there, he's fostered a pretty tight-knit group and their e-mail list always has some of the best discussions going. He also writes a regular newsletter, which he sends to his subscribers. Usually the newsletters just contain links to interesting discussions going on in the mASF boards, but this time around Minger has actually included a rather eloquent and (dare I say it) journalistic article concerning the future of the seduction community. It's a pretty good read, and I have reposted it here for all of you.
The above offer stands good for one month only if you are already a subscriber to the present Vol., you can still derive a benefit from this offer by sending in the amount of the annual subscription, 5 6, thus securing the offer, (which may be worth more to -xoii than the amount you send) and we will place your name on the Register as a subscriber to the following volume. That is the best offer we can make that both old and new subscribers may derive equal benefit.
This new project is a magic quarterly. I gather from the first issue (Winter 1996 -scheduled to appear in January, but not actually sent our until the end of February beginning of March) that they are trying to provide their subscribers with a mix of good magic tricks and timely essays on various magic-related topics. They are the right guys for the task. I enjoyed reading the 40-plus pages very much (future issues are said to be between 32 and 40 pages).
(I would be remiss if I didn't also mention that long-time subscribers to MAGIC have at their disposal one of the greatest resources of ingenious and little-known scams available - Bob Farmer's marvelous Flim-Flam column. Combine Bob's column with Dan's tapes and you could probably put your kids through college.)
The first issue of MAGIC appeared in September of 1991. I was one of the initial subscribers, having been made aware of the magazine by Michael Weber. Michael Weber continued as product reviewer. In that premier issue Weber reviewed Hell Bent, The Sealed Deck, Knotty Knot, The Shiner, Carneycopia, and Smoke and Mirrors. He also cleared up some misinformation concerning a trick called Sign of the Dragon. The first letter to the editor concerning a product review appeared in the second issue of MAGIC. Eugene Burger criticized Weber for being too soft in his review of one of the previous month's products. In the third issue of MAGIC there was letter from the creator of this trick, who was not too happy with either Weber or Burger. And so it began. The cover of C.J. Johnson's More Shows More Money states, This book will pay for itself in 30 days or your money back. Putting the money-back guarantee on the front cover certainly assuages any trepidation on the part of the potential customer,...
Somewhere in the room in which you do your readings, keep a large, expensive looking ledger type open book. Explain to each sitter that it is your mailing list, and ask if the person would like to fill it out. You can do this while you are making the individual feel comfortable, getting her to relax. The book should have columns for name, address, zodiac sign.
Mac When I was a kid I was an Abbott's man. Most of my friends were Tannen's men. They said the Tannen's catalogue had more tricks and it was hardbound. There was an actual picture of a magician on the front of the Tannen's catalog, whereas Abbott's pretty much just had the word Abbott's. But the main reason I was an Abbott's guy was the Abbott's Get-Together. A seven- or eight-hour bus ride away, this was my Mecca. Because I was concerned with everything Abbott's, I was a Tops subscriber. Every month I awaited more news regarding all the real magicians out there in the real world. Judging from the articles in Tops, chief of all the real magicians was Karrell Fox. Karrell had a column called the Fox's Den, which was also the name of his house. There was a photo of the house every month, and you could tell by looking that miracles were born inside that house. I loved that column and I loved Karrell Fox.
I meet up with Swinggcat again for dinner at Toi, which is a rock and roll Thai food place. We're eventually joined by Roadking and we discuss some of the new tactics and theories Swinggcat is developing (he's been field testing them a lot lately and plans to share some of his developments in his newsletters. If you haven't bought his book, at least sign up for his mailing list, which is free. You can do so here.). After diner, Raodking goes back to his place to shower and dress up for clubbing, and Swingg and I head towards the Well, a really great little bar hidden away in Hollywood.
The ending described in the last paragraph could have one weakness. I can picture myself in the audience some time in the future watching one of the subscribers performing this switch for a group of laymen. When he is ready for the second switch, he asks, Is this the coin you gave me To which the spectator replies, No. This is the coin you switched it for when you went into your pocket earlier. (To avoid this, John has since switched the line to, Are you the person who gave me this coin Thanks )
I hope you have noticed that subscribers will get far and above the good measure which they were led to expect, by the fact that we have added another eight pages. We will always do our best to give you good measure, but remember the magazine is run for YOU is there anything you can do to help it along
Tf'T t.n whether or not there JitJl should be a semi-monthly Pf Jinx, I say, NO. Instead of instituting a policy that ___ could result only in a maelstrom for me and uncertainty for the subscribers I have decided upon an alternative. In Summer and in Winter there shall be an EXTRA. Magical papers as yet have never had an EXTRA although Goldston put out an Annual in addition to his monthly magazine. In the Summer (after June 1st) and in the Winter (after January 1st) an EXTRA equivalent to five Issues of the monthly Jinx shall appear a semiannual stimulant for jaded minds of magic. Uniform in size and makeup its' 16 pages will carry the biggest dollar's worth of information assembled in many a magic moon. Twenty tricks will be the rule with quality as certain as that the paper will be
I have sensed growing resentment toward the use of magazine space to campaign for new subscribers. You don't have to hit me ever the head with a divided lady. Don't think those death threats were so subtle that I didn't notice them. So, forget the pleas for subscribers that normally occupy this page. They aren't here. There is no mention any where that if you don't renew, I am going to have to sell the van which my kids love so dearly. (Did I mention Casey is now three and a half and Michelle is now one and a half ) Don't waste time looking for the digs on other magazines. They aren't here. For example, no where on this page will I tell you that my daughter's preschool newspaper will probably reach 10,000 subscribers
However results will often be dramatic and instant or within a very short space of time (which can still be used for follow up media coverage by keeping a mailing list of all participants in your show that receive Navel Healing). This signed disclaimer also asks for their contact details and acts as your mailing list for people to contact for inclusion in future media features on Navel-Healing.
David was still expected to go into the family business so when he completed his wartime duties he returned to England and was sent to the Bradford Technical College in Yorkshire, to study textiles. Bradford was the location of the Berglas factory in England. It was also the location of Alan Milan's magic shop (later the Veroni House of Magic). David had visited the shop in order to hire fancy dress costumes for a college rag stunt and by accident his name was included on a mailing list of magicians. As a result he was invited to a meeting of the Bradford Magical Society. It was an event that would change his life.
One of our young subscribers has sent a courteous letter to Victor Farelli to the effect that he (the writer) does not understand what is meant by the term Grandmother's Necklace Attachment referred to in column 1, page 146, in the above-named article, and we hope that the accompanying sketch will make matters clear.
We know it is a little early to remind you, but these things are so easily overlooked. Many hundreds of subscribers paid up before the first issue of Magic Magazine ever appeared, and so to all those who commenced with the April issue of 1952, we would say We do hope we have at least partly lived up to your expectations. OVERSEAS SUBSCRIBERS THIS PARTICULARLY APPLIES TO YOU
With this issue, the beginning of our fourth year, we would like to take the opportunity of reproducing Mr. Rose's conception of Creation, as of The Saturday Evening Post for May 29, 1937. It depicts exactly the method by which The Jinx has been produced for 37 months, and can be accepted also as an authentic reproduction of our Editorial Office, Piling Department, Mailing Room, Experimental Laboratory (the deck of cards Is to the left of the typewriter), and the full quota of our staff during working hours. It is with grateful thanks to our subscribers and readers that this number is distributed, and we are looking forward to another three years of worthwhile material for worthwhile magi.
The Trapdoor is written, edited, published, and copyrighted by Steven L. Beam. It is mailed four times a year with an extra issue. The Annual, sent free to all subscribers. The cost of a subscription is 20.00 per year. This is four dollars per issue when you subscribe. It's now time for the annual subscription drive. The Trapdoor needs more subscribers to make this a better magazine. (I'll explain the logic of that statement in a later issue.)
Unless you already have a very specific, targeted mailing list, it is best to use lead generation letters first, in order to attract interest. These types of letters have the aim of getting a response from the reader - usually to call you or fax you back. Remember that you should give customers as many ways of responding as you can in order to suit their preference. If someone uses email in their office, they will probably prefer to email you, whereas others might prefer to fax, and so on. The point is, make it easy to respond.
By using the Internet , I do not mean you create or hire someone to design a website for you that has a ton of graphics and neat features. That would be your first mistake (and incidentally, was mine ). What you need is a website with an opt-in option for subscribers to your If nothing else, put up a simple one or two page web site with a sales letter and testimonials. Be sure to capture your visitors' email addresses by offering something in return. This is how you build your opt-in mailing list. Use the information from other sections of this course and write compelling copy. Be sure the site loads quickly by holding back on graphics and any large files. Submit your site to search engines and include your web address on all your printed material.
Not seeing the broad picture, this may bother some of you. It shouldn't. You aren't supposed to be looking at pictures of broads in the first place. Regardless, being forever in tune with my subscribers, I have come to the realization that I should be more friendly, less commercial. Toward this end, I have drafted a personal invitation for you to renew your subscription. Working together, I think you and I can deepen our relationship while at the same time getting me the cash needed to maintain this blossoming friendship.
You inform your audience that you have just received, by post, a FREE trick from a dealer, say. The Presto Magical Company. I have been on his mailing list for TEN years , you say, but I've never bought a trick from him. This looks good They have told me that, whatever card a spectator names, that card will be found in this envelope. Let's try it. Will you kindly name any card that comes to mind sir With the envelope in one hand, you prepare to bring forth with the other, a giant card indeed you pull the card out of the envelope just a little way in readiness.
When I steal the credit for someone else0 s idea, I do it honestly. Last issue contained an trick called A-Mazeing and listed me as the originator. Many subscribers wrote in to say that it was not up to my usual quality. They said that it was a good trick, just not the caliber of those which normally bear my name. Well, I would like to thank these subscribers (as well as Jim Hyams) for pointing out my error. The trick actually belongs to Jim Hyams. However, rather than politely calling my attention to this, Mr. Hyams chose to drag this ugly incident into the courtroom. Thanks to our Criminal Injustice System, he received an award of 400,000. I pleaded to the jury that 100,000 per subscriber was just too much
For many MAGIC subscribers the first stop in a new issue is the Parallax column. If this is your habit, then you have already read Max's one sentence review of The Books of Wonder by Tommy Wonder and Stephen Minch. To be honest, there is not much more I can add - but I will, otherwise this column will run several thousand words short.
Magic magazine subscribers tend to sink into a comfortable complacency. The magazine arrives, it's familiar, we enjoy its contents, and we stick it up on the shelf with all the others. The fact that a magazine arrives month after month tends to diminish the importance of those who contribute regular columns. Let me give you two important contemporary examples. If Jim Steinmeyer's Conjuring columns and Bob Farmer's Flim Flam columns were compiled and released as hardbound books they would immediately become two of the most important books on their respective subjects ever published.
A Now York subscriber had to buy an extra copy of No. 23 for August when his dog chewed up the original copy. That's what I call a hound for magic. --- Mogul, at the N.Y. Paramount lounge, is pulling ticket buyers who do not bother with the show, according to a trade journal. Hia question answering, via Jinx No. 6, seems to have people buffaloed, and no wonder, because
Many years ago, as a subscriber to Harry Stanley's wonderful magazine, The Gen, that I first read of a special pack of cards, which has since become known as the A1 Koran Force Deck. While A1 Koran did use this style of force deck, it was not his invention. Edward Bagshawe, the English magic dealer, seems to have been the first to suggest a force pack that used duplicate banks of cards arranged in rotation.3 Fourteen years later Audley Walsh reinvented the concept and added a pumping sequence to determine which card had been selected. He called this The Magician's Dream 4. Then, in the mid-1950s Gene Grant (Phantini), taking his inspiration from
To be more specific, this is a newsletter that takes new tricks on the market and explains the effect, price, and where you can order it. It also mentions where it was advertised along with the cost of the ad and the approximate number of subscribers the magazine that advertised the prop has. It then proceeds to provide a very brief description of the method. This is where I think Gonta fell short of becoming front page news. The method is so brief that in many cases it doesn't make any sense. In addition, there is no rating of the effect. I mean, as long as he is sitting there with the trick dissected, he may as well comnent
In 1988 Scott Moore-Davis began a quarterly magazine called Seance devoted to spirit magic. The subscriber base was very small (about 250) and the magazine ran for twelve issues before ceasing publication in 1991. Kaufman and Greenberg have published a bound edition of the complete run of Seance, and it is chock-full of useful and fascinating information.
If subscribers'to your Magic Magazine get no more for their money than that fine routine which Frederick Barlow gives them in No. 3, they have got wonderful value for money. For a long time now I have been fooling conventioneers with this first rate vanish and frankly, I am sorry to see it hit black and white again. I shall have to find something different now.
Eddie Joseph's Magnetic Harmony which looks good although it can't be better than his Thought Reflection which is the tops . I think your clients ought to be allowed to register for the whole series of Sensational Subtleties by Mr. Joseph, so that they can have an option o n each one of the series issued. Then if they want it, they must take up the option within, say fourteen days of first publication in advertisement column of Magic Magazine . Failing this, they can't complain if it's gone out of print when they want it. Some such scheme would give some protection against any particular Subtlety being out of print to a regular subscriber and would partially guarantee your printing.
The first issue of Pabular Magazine appeared in September 1974 and I was a subscriber from the first issue to the very last. It is probably the finest magazine of British close up magic that has ever been published and is a true reflection of a very great era in British magic. The list of contributors includes some of the greatest names in magic.
I am, as ever, busy working for the general advance and prosperity of the science and art of Magic in these parts and no European conjurer can imagine what a discouraging work it is out here. Stillwell was right when he stated in his letter to magic tliat this country is as suitable for magic as skates would be to fish. However I keep on getting one here and one there interested, and give a few lessons, supply some little apparatus and, as you know, get now and then a subscriber to our monthly paper Magic. YV. T., a new subscriber, writes. I ma)' say that my subscribing for your paper is mainly the result of your dogged persistence in circularizing' one so. A subscriber to Magic would like to know how many other subscribers there are who, like himself, honestly believe that the last issue of Magic is the finest specimen of a purely conjuring periodical that has ever been published in any part of the World and further, whether the last issue, in itself, is not worth considerably more...
Besides offering the magic fraternity (both subscribers) a fine routine, Harvey has parted with a very deceptive card change. A little thought will show you how useful the move can be. Here are a few other ways he uses the move. The Trapdoor is written, edited, published, and copyrighted fcy Steven L. Beam. It is mailed four times a year with an extra issue, The Annual, sent free to all subscribers. A one year subscription to The Trapdoor is twenty dollars. While this may seem like a lot, everyone benefits if you subscribe now. More subscribers will result in larger issues. Larger issues will result in higher postage. Higher postage will stimulate the economy and create more jobs. Lower unemployment will increase the nation's money supply. This larger money supply will result in lower interest rates. These lower rates will allow businesses to finance capital expansion. This will increase the need for qualified people
I first met Marty when we had side-by-side dealer booths at the 1991 Baltimore I.B.M. convention. He manufactures top quality magic props and you should be on his mailing list. (Martini's Magic, P.O. Box 189 Delta, Pennsylvania, 17314.) He's a great guy who kept a cooler full of soft drinks at the booth which he graciously shared during the convention. While this may not seem like much to those of you who have
On February 5, 1995 Kevin King started an interesting project a free magic magazine which every other Sunday was faxed to the subscribers around the world. Each issue contained news, gossip, rumors, jokes, and magic. MagiFax ran for 16 issues, ceasing publication on September 17, 1995. For those of you who were not subscribers, Kevin has assembled the 16 issues in an unassuming and inexpensive format.
But the whole point of your presentation is to pass out information about your home parties. Be sure to have a table set up with all your fliers, pitch books, and business cards on display Also, have available a glass bowl to receive business cards for your mailing list. And a pad of paper and a pen for those without business cards to fill out. This is important People need to be reminded that you exist. A one time contact may or may not result in a show. But if you keep a mailing list, and work it regularly, it will eventually pay off. The key word here is perseverance. Another good source of targeted prospects is the ever-popular Psychic Fair. In a weekend, you can make about 40 contacts directly, and hundreds of others with your flyers and cards. Keep a mailing list of people you read for. Use the list.
I can't imagine that there is anyone who is seriously into close-up magic who hasn't heard of The Minotaur, the quarterly magazine published by the lovely and talented Marv Leventhal and his faithful Indian companion Dan Harlan. The dynamic duo should have the first issue of Volume 8 out by the time you read this. Each issue is about 12 pages long and usually contains five routines. The list of contributors is a who's who of the creative people in magic. One of the things which sets The Minotaur apart is its high percentage of non-card material. If you're not a subscriber I urge you to get with the program and drop Marv a line (and a check). You won't be disappointed.
I received another letter from Dean Carter, a new subscriber who lives in Knoxville. I got his subscription as we were packing up to move. I lost his address and called John Riggs (also in Knoxville). He called Dean who sent the following Dear Steve, if you lost my address, why didn't you just write to me and ask me for it rather than bothering John Dear Subscriber,
Here is the second issue not only on time, but early. This brings the complete file to thirty six pages. (For the mathe-magicians, that's 16 plus 20. Details on the method sent upon request.) Most of the comments that subscribers have made have been favorable. Those subscribers that made unfavorable comments won't be receiving this issue. That'll teach you. And new for the moment that you've all been waiting for. The results of the first Trapdoor poll. (See Leftovers in the last issue.) I was very impressed by the response. Over fourteen and a half million Trapdoor subscribers sent in their choice of dates for National Magic Day (to get us out of competition with Halloween).The Because of several requests, I've started on a complete issue on how to invent your own tricks. This is a tough subject to cover and it has been sadly neglected by magic authors. I'm going to give the methods I use to create magic tricks and effects. If you have any ideas which you use...
Email Marketing A to Z
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still werent able to make a profit.