Practical Ma6ic

Practical Magic

Contact: Jeremy and Cheryl Le-Poidevin Email: [email protected] Tel: 01691 690789

What kind of deal will you get for your idea from Practical Magic? Different arrangements are on offer to suit the originator. These may be a lump sum, goods in kind, a royalty or a combination of more than one. A contract of the agreed payment and terms is always drawn up to avoid any confusion and the originator is always credited for the item.

Will Practical Magic manufacture the item or will you need to supply it ready-made?

They like to manufacture themselves as they have access to artists, woodworkers, silk screeners etc.

Must your idea be for a stand alone product or could it be DVD material? Can accept both but the stand alone product is the norm. They find it is more difficult to quantify the value of material for a DVD.

What advice would Practical Magic give aspiring inventors to increase their chances of success? Ask yourself these questions about your idea. Is this a product which you would buy yourself? Have you road-tested it or did you think of it last night? Have you thought of the practicalities of performing it: if it's a close-up trick, can it be easily re-set; if it's a children's trick, is it light and durable and easily set up? Is this trick quite different to anything else on the market or, at least, a significant variation?

Why should you go to Practical Magic rather than one of the other dealers? They are ethical: that's important to them and to you. They know their market (which is largely magic for children's entertainers) and would direct you elsewhere if they thought the idea was good but not in their field. Take a look at the quality and the artwork of their other products. Ask children's entertainers who they would go to.

The Magic Zone

Contact: Gary Young

Email: [email protected] Tel: 01305 820618

What kind of deal will you get for your idea from The Magic Zone? They like to pay the inventor for the rights.

Will The Magic Zone manufacture the item or will you need to supply it ready-made?

This would depend on the product, but it would be discussed with the inventor.

Must your idea be for a stand alone product or could it be DVD material? They are happy to accept both.

What advice would The Magic Zone give aspiring inventors to increase their chances of success? The idea should be something that is commercial, simple and practical, plus ideally be a bit different from what is already available.

Why should you go to The Magic Zone rather than one of the other dealers?

They specialise in selling unique, commercial and different products and will only add an item to their range if it is commercial and useable.

Shop4Magic

Contact: Dave Taylor Email: [email protected] Tel: 01568 615882

What kind of deal will you get for your idea from Shop4Magic? They usually encourage a 50/50 split with the inventor. So the costs of them supplying the materials for the trick are split as are the profits from sales. They will, however, discuss other types of deal if required.

Will Shop4Magic manufacture the item or will you need to supply it ready-made? The creator needs to provide a prototype of the product and then the company works with the inventor to develop the idea.

Must your idea be for a stand alone product or could it be DVD material? Stand alone products only as Shop4Magic do not produce their own DVDs.

What advice would Shop4Magic give aspiring inventors to increase their chances of success? Always give credit if the idea is a variation. Don't just tell a dealer you have an idea, build up a rapport with him and offer to help develop the idea. If you have identified a new market, exploit it with the dealer. Don't give up after one idea and don't be offended if a dealer says no. Most dealers love new ideas but many things have been done years before, so research before you approach anyone.

Why should you go to Shop4Magic rather than one of the other dealers? Shop4Magic love new ideas and will work their hardest to make a profit for both you and them. They always encourage creators and split costs realistically so as not to take advantage of the inventor.

...it should be something that is commercial, simple and practical, plus ideally be a bit different from what is already available.

W rldMagicShop

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World Magic Shop

Contact: Costas or Jim Owners Email: [email protected] Tel: 0808 178 5959

What kind of deal will you get for your idea from World Magic Shop? They like to judge each effect on its merit and then decide whether to pay an upfront amount to the inventor or whether to agree a royalty.

Will World Magic Shop manufacture the item or will you need to supply it ready-made? Yes, they like to take over the entire manufacturing process from the original effect drawing or plan through to the marketed product.

Must your idea be for a stand alone product or could it be DVD material? World Magic Shop are open to suggestions for both, they simply stipulate that the inventor must have the intellectual property rights to any idea that they put forward so that these can be assigned to them first.

What advice would World Magic Shop give aspiring inventors to increase their chances of success? Keep ideas and methods as simple as possible in order to make the product attractive to everyone from beginners to more experienced workers.

Why should you go to World Magic Shop rather than one of the other dealers? They promise to put everything into the new effect throughout the whole creation process and when it is ready for the marketplace they will launch and sustain the product through stylish branding and advertising so that the effect is carried by the many dealers around the world who carry World Magic Shop products. They also have password protected forums where genuine purchasers can exchange ideas on the item too. ms

So, Get Inventing!

We hope that this magicseen guide has been useful to all you budding creators of new magic out there, so if you have a products or products that you want to release, you now have some information to get you started. If you are a reader who has already taken the plunge and marketed some ideas, why not send us an email and tell us what you did and how it went? If it's interesting and relevant, we might run a follow up piece next time. Send your stories to [email protected]

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Advanced Hypnosis For Newbies

Advanced Hypnosis For Newbies

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