Publicity Stunt

Thursday morning opened with brisk sales of the several New Exclusives which we had saved to release on this occasion, and later I tore myse!f away to go and see young Jon Gresham perform his outside publicity stunt. This took p!ace on the beach in the centre of the town, and a large square had been roped off to keep the assembled crowds well away from danger. Jon was going to attempt to be sealed in an iron case and then roasted alive—or seemingly so—as a big bonfire of inflammable material such as straw, wood shavings had been piled up all round. The press were there in large numbers, including Newsreel Cameras and National Illustrated Weeklies. The who'e atmosphere was very exciting, especially when even the cameramen were urged to toe a given line, so that in the case of emergency, when Jon would blow a whistle from inside the case, the bulk of the fire which was encased in wire mesh, could be hauled away by attendants, who had it controlled by 'ong steel ropes from a distance. The form of indemnity which he signed to exonerate local authorities and the I.B.M. from any c'aim in case of accident, was read out over the loudspeaker, and eventually when all preliminaries were completed, the fire was fit. Jon, who is a slim pale faced youthful figure with very fair hair, seemed the last sort of person to be attempting such an ordeal, but those who have seen his Music Hall act know that when it comes to real daring, he is right to the fore, and I found his act, when I saw it, very exciting.

In a flash the flames soared up to twenty feet high—with a tremendous roar and

Jon smiles as he watches the Jon explains to the press, preparations. whaC he intends to do.

A few words over the loudspeaker as he gets into the box.

Jon smiles as he watches the Jon explains to the press, preparations. whaC he intends to do.

A few words over the loudspeaker as he gets into the box.

The final closing of the lid of the box. Applying the crackle as there was a high wind blowing . . . and everyone was silent so that the whistle of warning could be heard. Photographers danced here and there . . . and after what seemed an age ... a whist e faintly heard ... a unge by the assistants, and masses of burning straw were pulled away. The lid was lifted and Jon was dragged out ... a bit limp and breathing hard—but still alive to tell the tale! Congratu'ations Jon for a terrific stunt, and good publicity for magic.

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