I have already discussed small posters for window cards but now let us discuss the larger ones such as are known as half sheets, one sheets, etc. These are usually hung in windows or posted on billboards, etc. about the town, by bill posters who have control of the space.

A half sheet is 21 x 28 inches in size. A one sheet is 28 x 42 inches. This type of work is usually lithographed or made in wood cuts.

There is considerable expense attached to this kind of work and it is really only adapted to the performer going at magic in a big way. With a big full evening show, this form of advertising is advisable. Thurston, Dante, Nicola, Carter, Goldin, Blackstone and others must carry extensive colored lithographic advertising to pack the theatres. They are in competition with other theatres. For instance, Thurston reports doing $29, 000 gross business during his two weeks' run in Cincinnati. That means that it requires extensive advertising to catch the eye of the public.

Should you ever put out an extensive full evening show, then you would want large posters in colors. But because of the expense you should have individual help in getting it ready. It is too big a subject to go into detail about here.

There is a type of non-pictorial half sheet that is printed from wood type and is put out quite reasonably by show printers. Sometimes this type of poster helps over an emergency. It also finds use in connection with the pictorial posters. Certain lithographic houses put out stock posters for magicians. While they treat magic in general, yet some magicians find them good business getters. The pages of Billboard magazine will give you ads of people doing this type of work.

Plate 9 shows three types of posters. The first is one of Carter's. It is very suggestive of a colossal magic show. The second is a German poster of Axel Hellstrom whose work is of a mental nature. The third is one of Dante's.

Woodworking Tools and Installation Tips

Woodworking Tools and Installation Tips

There are a lot of things that either needs to be repaired, or put together when youre a homeowner. If youre a new homeowner, and have just gotten out of apartment style living, you might want to take this list with you to the hardware store. From remolding jobs to putting together furniture you can use these 5 power tools to get your stuff together. Dont forget too that youll need a few extra tools for other jobs around the house.

Get My Free Ebook

Post a comment