Putting it all together is also largely a matter of improvisation. Before the psychic begins the reading, she may have only the vaguest idea of what she is going to say. This is not a problem. Provided she has a good repertoire of techniques and elements at her disposal, she should be able to cope with just about any client she meets.
Nonetheless, there are very few readings which can be said to be totally improvised. Every cold reader has a few elements, or a few statements, which have become favourites over time, and which she will be inclined to use more than others. Of course, this will not be obvious to any one individual client - it would only become clear if one were able to study many readings given by the same psychic over a period of time.
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