A B Cs of Cold Reading

■ Articulate clearly. Older clients and those occupied in noise-polluted environments may have a hearing loss.

■ Allow the client to ask questions. Remember, the reading is being done for the client. Your answers should not only help clarify your remarks but they can better personalize the reading.

■ Avoid negative predictions. A client troubled by worry or disappointed in life needs a boost in her self-esteem, a belief in herself.

■ Agree with your client's views, on life, things, and actions. Most clients know the correct answer to their problem; sometimes they merely need support.

■ Advise your client in a logical, common-sense way. All of us, at one time, can get too close to the trees to see the forest. Many clients are simply interested in practical alternatives.

■ Alternate your reading between the client's past, present, and future.

■ The client may be worried about her future, but she will judge the caliber of your reading by the accuracy of your statements about her past and present life.

■ Allude to a happy future. Provide the client with something positive to look forward to, a light at the end of the tunnel. She has the power to make it come true, and she will be a happier person.

■ Accent the positive. A push in the right direction is all that many clients need. And, besides, predictions of gloom and doom won't make you rich, in terms of repeat business.

■ Absorb the mood of the client. Learn her secret hopes and fears, the worries or the problem that brought her to see you. Only then can you give her a really successful reading.

■ Accept both a critique and criticism from your client. Don't ask what you told her that was right; instead, find out what you told her that was wrong. And listen closely to any criticism she has.

■ Believe in your predictions, or don't predict. Will it offer the client hope, the possibility for improvement? Is it realistic? Is it based upon sound advice, sound thought?

■ Befriend your client, establish- empathy. You'll find very, very few clients visit you on a lark. Most have deep-set fears, worries. Help them feel comfortable. Help them relax. It will result in a better reading.

■ Back away from casting spells or curses. You can liven your reading with a bit of mystery, a solemn warning, and some sound advice. The casting of spells or curses is best left in another age. Don't compound your client's worries or fears. She came to you for help.

■ Bewitch, bedazzle, baffle, but in moderation. Like the seasoning used in food, a little will go a long way.

■ Beware of predictions or advice on health or legal questions. State frankly that these areas are not ones in which you are trained or qualified. Point out the advantages to them of seeking such advice from a

■ qualified practitioner.

■ Balance your reading. Talk of love, money, career, travel, all the major areas of human concern. Ignoring any may mean you ignore the one area that most interests your client.

■ Blend your statements into a story format, a reading. Don't give the impression you're delivering a staccato-like string of isolated statements.

■ Birthdays are important. Learn the client's birthday, and comment on its astrological significance.

■ Build up your client's self-esteem and ego. Most people will consider the charge for the reading as money well spent, if you can boost their self-confidence and their belief in themselves.

■ Basic character truisms are more convincing than predictions that can't immediately be confirmed. Your client must judge the accuracy of your reading based upon those things she knows to be true.

■ Charge a fee; the reading will be appreciated more. People tend to measure the value of advice by what it has cost them.

■ Create a comfortable atmosphere. If you can make the client feel comfortable and if you can establish a friendly rapport with her, she will accept a less successful reading, in the belief you tried.

■ Compliment the client, always, on her psychic skills. Men, as well as women, like to hear this, and react favorably.

■ Constantly plant positive seeds. In the psychic field, what you see is what the client gets. And many predictions become self-fulfilling. Individuals will work to make it that way.

■ Clarify predictions. Be specific. You can be guided by the questions the client may ask, letting your answers become ever more specific.

■ Credit your client with above-average intelligence. Most of us are quick to rate our intelligence higher than it actually is.

■ Conduct yourself at all times as a professional. More than fifty per cent of your business will be repeat readings, or will be as the result of referrals.

■ Choose a reading style that is you. Try several until you find one that suits you.

■ Channel intuitive information to the client, as part of your reading. Don't be afraid of being intuitive. Some of your best readings can result.

■ Charm your client, but don't overdo it. A successful reading depends upon the client, as much as upon you. The client who is uncomfortable, frightened, or unhappy will be of little help to you.

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