The Principle of Commitment and Consistency

We all fool ourselves from time to time to keep our thoughts and beliefs consistent with what we have already done and decided. When we publicly take a stand on something, our subsequent actions must be in harmony with what we have previously made manifest.

This quirk in human behavior is described by the Commitment and Consistency Principle. We commit to something that we willingly make known and then, we remain consistent in behavior to it. Inconsistent behavior produces psychological tension that must be avoided at all costs. The Foot in the Door technique applies this principle.

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