Isolate Objections Technique

Out of the ten or twenty objections aimed your way. One or two are true.

The rest are false. If you can discern the core objection, and rebut it masterfully you can persuade effectively even if the rest of the objections remain unanswered.

When you hear an objection, you may reply:

"You raised an important question. Is this your primary concern?" (listen to the response, then say:)

"If that is your only concern, I'm going to suggest that you realize the fact that (overcome the objection.)

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