Give a favor expect a returnfavor

Business meetings tend to produce more favorable results if the project proponent treats the client to lunch. The lunch is a favor extended, and what is implicitly requested in return is a favorable contract.

To use this Principle, one simply extends a small favor or gives a small gift prior a negotiation. Gifts are usually accepted since cultural norms dictate that recipients accept out of courtesy. Once accepted, the psychological need to repay the debt germinates. This raises the chances of later gaining what will be asked. The ethical overtones of using this principle, must be taken into proper perspective, however.

Favors can constitute anything given "out of good will":

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Little material trinkets.

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Compliments

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Food

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Promises

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Smiles

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Drinks

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Physical labor

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Concessions

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